LikeCoin Foundation
LikeCoin Integrated Campaign
Creative concept & strategy
Scriptwriting
Google & Yahoo ads management
Project management
Banner ads production
Is it fair?
We get likes, loves, hahas…and they are just what they are.
How matter how brilliant your work is, you don’t get any actual reward.
But Facebook and Instagram got paid.
The cryptocurrency LikeCoin was born to realign the decoupled effort and benefits.
With LikeCoin, creators can get actual rewards instead of virtual compliments,
which means profits are brought back to the users for the user-generated content.
We worked for this cause because we support it, as creatives.
As the Initial Coin Offering (ICO) date was approaching,
we geared up to produce multi-languages explainer videos,
introducing the concept of LikeCoin, what it aim to tackle and how it works.
We also produced sets of banner ads and strategically,
gaining awareness for LikeCoin via Google and Yahoo ad networks.
The explainer videos ‘LikeCoin 如何協助創作者取回辛勞成果?’ got more attention than expected.
The Cantonese and Mandarin versions recorded 166K and 129K views respectively.
Our continuous marketing effort has resulted in great business success:
the ICO recorded an oversubscription of 180%, funded 5.4 million USD;
numerous online media such as The Stand News also enabled the LikeCoin plug-in.