We know ‘chic’, but what about ‘mountain chic’?

An attitude and lifestyle altogether are what NIVOSE,
the French company specialised in making winter sports garments actually offer.
Embracing the ‘Mountain Chic’ essence,
the brand exhibits a fusion of natural elegance and contemporary aesthetics
through combining taste, technology and passion.

The archive copy sums up how NIVOSE evolved over the years.
It captures the ups and downs of NIVOSE, and most dramatically,
how it runs over a century,
turning into a world-renowned premium label for winter sports,
from a tarpaulin store in Lyon.