Can you tell the differences between TamJai and TamJai SamGor?
Which one tastes better?

It is especially subjective when it comes to the famous frenemies in the local food scene.
So, what we had to do was one thing: differentiate despite the minor differences.

The competition was intense.
TamJai played jokes on the unique pronunciation of their waitresses,
went viral with a series of online videos that make fun of this ‘dialect’.

Piggybacking hot topics, producing timely content,
we racked our brains to make every post as playful and engaging as possible.
The result was encouraging as the page’s followers soared.

The Valentine’s Day was our harvest.

By promoting an affordable yet memorable dining experience, we disrupted the stereotype of how a Valentine’s Day should be.
We rode on the already planned ATL event - distributing spicy chocolates,
launched the Amoreux Épice de TamJai SamGor（辣之戀人）social campaign.
Diners flocked to TamJai SamGor’s restaurants, and queueing rows appeared at multiple stores!
The incident attracted medias attention, which brought us tremendous sense of satisfaction (given that we were just a team of 4-5);
and most importantly, shared a funnier Valentine’s Day with Hongkongers.

Media coverage
TVB, U Lifestyle, PressLogic Holiday, Eat and Travel Weekly, HKET, U Blog

Awards
Finalist, Excellence in Social Media & Excellence in Targeted Event, Marketing Magazine MEA 2019