How to make a common food uncommon?

Either innovate a new dish or promote it differently. Our client did the first, and we did the second.
That was how the campaign and the comic were born.

It’s how we promote the Baked Pork Chop Rice,
the all-time favourite of Hongkongers.

We wrapped it up as an pre-election debate between the most loved classics and its younger relative -
the Baked Pork Chop Rice with Creamy Cheese Sauce by personalising the two.

That was how the campaign and the story were born,
for the dish that owns an unshakable status at
every local fast food restaurant and cha chaan teng.

We even took an extra mile to make the campaign more complete:
made some ‘election banners’ and hung them on the streets for photography,
drafted slogans for the candidates, launched a vote, etc.

The approach achieved the aim of promoting both dishes without one overpowering another.
Each of the episodes recorded over 3.5K and 2.2K reactions respectively on ‘怪叔叔の散步道’,
generating buzzes and driving traffic from online to offline

Illustrator: Cuson Lo (Facebook page: 怪叔叔の散步道)
Copywriter: Raymond Wong, Ashley Man
Art Director: Cindy Yuen
Account Servicing: Trixie Choi