When insurance meets technology.

blüüm is the answer to the needs of this generation.
While insurances offer protection, coverage, and fees,
blüüm goes beyond health insurance.
It promotes insurance as a tool to seize life by offering curated health and insurance services,
which are powered by innovative technology.

By reinventing the insurtech start-up StartupCare into blüüm,
the brand came to life with two vivid, dynamic ‘buddy’ mascots,
unreservedly showing its easy-going, energetic characters.
As a rising star in insurtech, blüüm demonstrates not only its incredible friendliness and openness,
but also a forward-thinking mindset and vision of enabling everyone to live their lives to the fullest.

Through frequent Q&As, feedbacks, and brainstorming sessions,
the brand has been shaped the way we wanted in less than 2 months.
What’s the most important was: we were all happy and found the collaboration rewarding!