Modernising an Asian legend since 1959.

Rooted in Asia for decades, Asia Financial has earned a strong reputation across the region.
However, the brand has struggled to maintain its unshakable presence.

We came to the conclusion that attracting younger customers
was crucial to the brand’s continued growth.
The challenge lay in striking a balance -
retaining the recognisability for their loyal customers
while appealing to a younger demographic.

Working closely with the design team,
we introduced a more contemporary image for Asia Financial
and its subsidiary, Asia Insurance.
By judiciously incorporating elements of the brand’s existing identity,
we were able to highlight its rich history across all touchpoints.

The refreshed brand identity has been implemented across all communications.
This includes launching a brand new website in addition to the revamped corporate materials.
Our work also extended to reworking their insurance products,
redesigning brochures and forms to change how the brand speaks to consumers.

As a result, a more energetic Asia Financial is poised to emerge.

Websites:
Asia Financial / Asia Insurance
Brochures:
Asia Superior Home Insurance / Asia Superior Helper Insurance /
Asia Superior Housemaid Insurance